Italy has been experiencing a prolonged demographic crisis for years, with births steadily declining and a rapidly ageing population. These
dynamics are reshaping the structure of society and the daily needs of families, requiring new ways of organising care and support within house
holds. This scenario is compounded by a complex economic context: the general increase in prices reduces the economic capacity of families to
hire domestic staff, while many employers are themselves employees and, as such, suffer a loss of purchasing power.